Strip away the images and most of your website is text. That makes typography one of the most important — and most overlooked — parts of web design. Good type is invisible; bad type quietly pushes people away.
The rules that matter
- Readable size — body text around 16–18px on the web.
- Comfortable line length — not too wide to track.
- Clear hierarchy — headings that guide the eye.
- Limited fonts — one or two families, used consistently.
Hierarchy guides attention
Size, weight and spacing tell visitors what’s important and in what order. A clear hierarchy lets scanners (which is everyone) still absorb your message.
If readers have to work to read it, most won’t. Clarity is a conversion feature.
Performance and pairing
Choose web fonts that load fast and pair a characterful heading font with a highly legible body font. It ties into your wider brand identity. See our website design for how we apply it.
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