Images are usually the single biggest reason a website is slow. The good news: they’re also the easiest big win. You can keep a site looking rich and still have it load fast — if you optimise properly.
The optimisation checklist
- Right dimensions — don’t upload a 4000px photo for a 600px slot.
- Modern formats — WebP is far lighter than old JPEGs.
- Compression — trim file size with minimal quality loss.
- Lazy loading — load images only as they’re scrolled into view.
- Descriptive alt text — for accessibility and image SEO.
A single oversized hero image can undo every other speed optimisation on the page.
Speed is a ranking factor
Heavy images hurt your Core Web Vitals, which Google uses to rank. Test the impact with PageSpeed Insights before and after optimising — the difference is often dramatic.
We handle it
Every image on an AsheTag site is sized and compressed for speed at launch. For the full performance picture, read website speed optimization.
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